What You Need To Do Immediately After Launching Your New Site

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Quick Summary

After launching a new site, set up analytics, submit to search engines, start content marketing, engage on social media, monitor performance, and update regularly.
Table of Contents

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So you went through the course and got your website up and running. First and foremost, congratulations on the launch of your new website! If you haven’t finished your website yet, that’s okay. Just make sure to sign up and go through the free course on how to build your own website so that you’re ready for what I’m going to talk about in this article. The course will walk you through all the steps you need to do to go from having no website to having a live website, all in about four steps.

Once your website is live, it doesn’t end there. There are things you need to do and should do if you want to see success with your website. These steps will determine the success of your website, and it’s better to get them done first so that you don’t have any problems later. If you wait, later down the line you’ll regret not having it done sooner, especially for things like analytics, which is important to start as early as possible. That’s just one of the things you should consider taking care of as soon as possible after launching your website. Some other things you should consider are:

Create Your Legal Pages

Probably one of the first things you want to do is to create your legal pages to protect your website. This is important because you want to protect not only your website but yourself in case something happens. It’s not to say that something will happen, but it’s always better to be safe than sorry.

You’re putting information out to the public, so if you end up recommending something to someone and it causes them harm, having these pages set up will make it harder for them to come after you. Even if you think this doesn’t apply to you because you’re not recommending anything, it still does.

For example, if you talk about something personal and someone takes it as advice. If there’s nothing in place to protect you and your site, guess who they will come after if something goes wrong? That’s right, you and your website!

The cool thing is that you don’t have to be a lawyer or know everything about legality to protect yourself and your website. You can create all the legal pages for your website using Termly.io It does all the work for you. Visit their website to create an account and follow the steps then just install the plugin to connect your website. You can learn how to set this up and all the necessary legal things you need for your website in this article.

Set Up Your Analytics

So, you got your website up and running, protected with your legal pages, and looking somewhat like you want it to after adding your own personality to your website. Well, all that work you’ve done won’t matter if you don’t know what’s going on with your website.

That’s why it’s important to set up analytics for your website shortly after launching. This will let you track and understand how your website performs. You’ll be able to know things like how many people visit the website, how often they visit, where they are coming from, what region they’re in, what device they use, and many other things like which pages are performing the best. You can then use all this data to improve your website.

Connecting analytics to your website is not that hard. All you need to do is download a plugin called “Google Site Kit” and log in using your Gmail account. The plugin will do all the heavy work and walk you through all the necessary steps, even placing the code on your website to track everything. So don’t worry, it’s not too complicated.

Just head to the plugin tab from the back end of your WordPress website. From there, click “Add New Plugin” and then search for “Site Kit.” It should be the first one that pops up. Simply press install and activate. That’s it! Just follow the on-screen steps and you’re pretty much done. Setting up your analytics will also make it easier to do the next step of creating content.

Create Content

There are a few different ways to get traffic to your website, and I’ll talk about those a little further down. However, the most conventional way people will find your website is through search. Even if they don’t discover you through search, you want to make sure that you have content for them to read and interact with. There’s no point in having a plain, empty website.

You don’t need to create the top content on the internet. Many people will tell you to focus on keywords, SEO, and creating content that’s over 3,000 words, claiming it’s the best content online. However, creating content, especially when you’re just starting out, can be challenging. So, make sure to be original and be yourself when you’re starting out and posting as often as possible. This is what will draw people to you. As you evolve and grow, so will your content, and over time, your content will get better and better.

When you’re just starting out, just focus on creating more content for your website on a consistent basis. This will give your readers and visitors a reason to come back to your website. It also tells Google that you’re keeping up with the website and updating things, which lets them know your website is active and can be shown to users in search results.

Submit Your Site To Google Search Console

There’s no way for search engines like Google or Bing to know that your website exists if you don’t tell them about it. Sure, if your website has been up for years, they might pick up a page or two, but why would you want that?

Instead, you have to let them know that your website exists so they can show it to their users. This will allow you to show up for related topics that people search for on Google.

It’s pretty easy to do too. You just need to head over to Google Search Console and set up an account using your email. Then, link your website to the Google Search Console account you just set up.

From there, you just have to submit your site map to Google. A site map is basically the blueprint of your website. It tells Google all the pages that are on your website.

The easiest way to do this is to download the RankMath SEO plugin, which is great for helping you create content but also allows you to see your site map XML file. Then, download it to submit it to Google Search Console. Once that’s done, Google and other search engines will know your website is live. They will crawl all its pages and content and display them in search results.

Get Social

Now that you’ve got your website ready for visitors by setting up your legal pages, setting up stats, and creating content, you want to expand your visibility even further. Make yourself more visible by being where your audience and viewers hang out, and that’s on social media.

There are many places where they might hang out. Maybe it’s Facebook, in Facebook groups, or short-form videos on TikTok or Instagram. Maybe they like to consume long-form videos on YouTube, or maybe they are into pinning things on Pinterest. Regardless, you want to meet them where they are to give your website the best chance to be seen by the most people.

I don’t recommend you start by trying to be active on all these social sites because you’re going to quickly burn yourself out and probably not see many results because you’re spreading yourself too thin.

Instead, you want to find out the most viable options for your website based on your content and then focus your efforts on maybe one or two platforms. For example, if you have a website where you focus on exercise content, a great place for you would be short-form videos on TikTok or Instagram. If you’re unsure because you’re just starting out, the best option is to start on Pinterest.

All other social media platforms are made to keep their users on that app, but not Pinterest. Their goal is to connect people to websites that will help them find what they are looking for. So, regardless of the focus of your website, start by pinning your content to Pinterest if you’re just starting out. This will bring the most traffic to your website. Once you’ve pinned enough and understand it, start to move on to other platforms like TikTok or Instagram.

Optimize Your Site For Speed

These next few things are more technical but also play a big role on your website. The first one is the speed of your website. Think about how often you close off a website that takes too long to load. I bet it’s pretty often, and if you do it, you can be sure someone else will do it to your website too if it loads too slowly.

There’s a lot that goes into improving your website speed. You want to make sure that you’re using a good and fast theme, which you should be if you followed my four-step process for building a website. You want to upload smaller and optimized images rather than large files that take forever to load. You also want to make sure you cache the website for users. This just means making sure your website stores some files after a user visits it for the first time so that it loads fast when they load it again.

It all sounds complicated, and it kind of is if you don’t know what you’re doing. That’s why I recommend using a plugin like NitroPack, which takes care of everything for you. You just need to install and activate the plugin and connect your website.

Setup Security

This is probably one of the most important things to do on your website, and you should do it as soon as you get a chance and that’s to secure your website. It’s not that someone is going to break past your login and steal your website, but there are bots out there designed to do just that.

Protecting your website is fairly easy and should already be set up if you purchased and built your website with SiteGround. They will automatically install their security plugin with your WordPress install.

All you have to do is go to plugins from the back end of your website and make sure it’s activated. From there, they do everything. If you need to change anything for any reason, you can find the plugin settings at the bottom left side of the navigation menu called “Security Optimizer.” But like I said, it’s all pre-done and set up for you with your purchase of SiteGround.

Backup Your Site

The last and final thing you want to do is have a constantly updated version of your website backed up somewhere. It doesn’t matter where. I can’t tell you the number of times I’ve made a change to my website just to watch it break or not work properly, and I’d completely panic.

Honestly, if it wasn’t for having a backup of my website to restore to, I think I would have thrown in the towel a long time ago. I almost did, but I wised up and learned how to back up my website so that whenever something goes wrong, I can always restore it to what it previously was.

And you guessed it: to do this, it’s pretty easy. We’re going to use SiteGround again, just another reason for you to build your website with them. The only drawback here is that you have to pay for this service, but it’s fairly cheap. You get hourly backups, which will give you the ability to restore your website at any time. It’s a pretty good deal for just $2.49 a month. It’s also easier to have everything in one place, you’ll have to pay for backups regardless of who you go with since backups take space.

Final Thoughts

These things alone will greatly improve your website for both you and your visitors, but you want to make sure to tackle them as soon as possible to avoid problems later on. They are all fairly easy and can be done in one day or over a weekend, with the exception of creating content. The most important tasks are setting up your analytics and securing and backing up your website.

Quick Summary

After launching a new site, set up analytics, submit to search engines, start content marketing, engage on social media, monitor performance, and update regularly.

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