How to start your print-on-demand business.

Colorful polo shirts for your print-on-demand business.
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If you want to build a print-on-demand website that thrives, is visually appealing to users, and drives sales, then there are a few subtle things you must do to achieve this. Unfortunately, most guides out there arent focusing on what matters.

Most of the other guides fail to tell you all the nitty-gritty details that would help your print-on-demand business stand out; this is why I want to share with you how to start your print-on-demand store that thrives, is visually appealing, and drive sales.

Tips On Building A Great Print-On-Demand Website.

Purchase A Hosting Service and Domain Name

The first thing you should do is to ensure that you purchase a domain name and hosting. These are two crucial steps recommended for all print-on-demand stores. Do not settle for any free domain or hosting offered by just any website builder– ensure to purchase your own!

For those of you who might be wondering, a domain name is essentially the address of your print of demand store. While hosting is the server where all your website’s data is stored.

Why is having a domain crucial?

Having a domain is important because this is how people find your online store and also gives your store a unique identity from other stores.

A unique domain also gives your business a professional look, making it more trustworthy.

For example, compare these two domain names: and; which looks more professional? The second domain name looks more professional.

Your domain also affects SEO, aka Search-Engine-Optimization; therefore, you want to ensure that you have a premium domain to boost your print-on-demand website’s ranking. For example, the “.store” domain extension is great for boosting SEO ranking for online stores.

In the free website building guide, you’ll learn how to purchase a domain directly from your hosting provider, but you can also buy a domain from a third-party domain registrar.

Why hosting is a must-have for all print-on-demand stores.

Site speed is the number-one most important feature for every eCommerce and print-on-demand store, and your hosting determines it. If your website is built on a poor or free server (website building platforms), then you will be sharing that server’s resources with many other websites.

This can cause your online store to be sluggish whenever a user tries to visit the site, and this causes the potential customer to close off of your site, which affects your conversion rate. Therefore, it’s recommended that each webpage on your site loads within 2-3 seconds.

Not only does having a slow website cause your visitors to leave, but it can also affect SEO negatively.

If your site is slow and customers are constantly leaving because of this, it will increase your bounce rate, and when this happens, Google will demote your website’s ranking, causing you to lose exposure to more organic traffic.

Another vital role your hosting plays is in your site’s security. With a premium hosting service, you have additional security options, such as an SSL certificate.

An SSL certificate indicates that your business is authentic, and web browsers won’t flag it as a risky site since it ensures an encrypted connection.

So, don’t be scared or frugal when purchasing your domain and hosting while building your website; I strongly recommend you follow my suggestion in the free website building guide when purchasing a hosting provider. Trust me, the investment will be worth it!

Choose the right fonts for your print-on-demand store.

Most eCommerce stores overlook fonts; however, the truth is that fonts are a crucial part of your store’s branding, and they subtly speak volumes to visitors on your print-on-demand site.

There are tons of fonts available, but how do you select the right font? Well, let’s go over three tips to help you make an informed decision:

Serifs vs. San Serifs:
Fonts may come in one of two of these designs. Serif fonts taper at the end of their stroke, while San Serifs do not taper. Generally, I recommend you go with San Serif fonts since they are crisp, easy to read, and more appealing.

Ensure that the fonts you choose are easy to read. You do not want your user struggling to read texts on your website. For better readability, keep the font size of your font’s body to 12 points.

Limit The Number of Color Variations Of Your Designs.

I know as a beginner, you want to show the world all the beautiful colors of your listing. However, providing various color options of a particular listing to your customers causes analysis paralysis.

Analysis paralysis is when a user gets overwhelmed and over-analyzes a situation, causing them never to take action.

So, by giving the customers numerous color options to choose from, you are confusing them as opposed to showcasing the various color options you have, and this causes them to click off your site without making a purchase.

Also, having too many color options can make your listing appear too congested; however, with just a few colors, you would look simple, making it easier for the visitor to purchase the shirt or dress they want.

Therefore, I recommend you limit the color options of any of your listings to just five colors.

Set The Right Price For Your Items.

It doesn’t matter how great-looking your website or your shirt designs are.

If your price isn’t competitive, you might end up losing a lot of prospects, leading to no sales. Price your products too high, and you’ll shy away customers, price your product too low, and your store would be unprofitable.

A quick way to determine the right price for your print-on-demand store is to remember that people use a phenomenon known as price anchorage to make a purchase decision.

This means most customers will search for similar products to ensure that they are making the right decision.

If they find other products similar to yours at a relatively lower price, they would probably purchase from that store;

However, if your products are unique and they can’t find any similar products, then chances are they will end up purchasing from you. since they won’t be able to find others to compare with.

So, you want to leverage this psychology of price anchorage to set the price of your products.

What I mean by this is that if your products are similar to other designs, compare your pricing to other online stores similar to yours to help you choose a competitive price.

I recommend setting your price to a dollar cheaper than your competitors to help you gain traction, and once you gain traction, you can shoot up the price to the industry’s pricing.

However, if your design is very distinct from other designs, you can determine the price you want it to sell for.

How to start your print-on-demand store summary.

If you have a print-on-demand site, the website you build must communicate your brand whenever someone visits your website, and I hope this post helped you with that. That being said, if you are looking for tips on building a website from scratch, then I have an in-depth guide on that; make sure to check it out!

Lucas Silva


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