Here’s How To Add Personality To Your Website.

Quick Summary

Consistent branding, personalized media, a distinct voice, transparency, custom design, interactive features, and a user-focused approach are essential for adding personality to your website.
Table of Contents

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If you’re wondering how to add personality to your website, it all depends on the amount of detail and time you are willing to put into it. You can get your website up and running in a week, but personalizing it takes a little longer. That’s because there’s a lot that you have to do and consistently keep up with, things like maintaining a consistent design, color scheme, and font choice, not to mention the things that are constantly updating, like images and written content, which also requires you to maintain a consistent tone.

There are areas that you can focus on more that will help you add more personality to your website. I’ve learned that focusing on these is the best way to weave more personality into your website.

9 Ways to Show More Personality With Your Website

1 | Branding

Your website’s branding is the majority of its personality. Creating your branding is not as hard as you may think. You can outsource it to someone on Fiverr or Upwork, or find your ideal branding artist from services like Behance or Dribbble.

However, you’ll find that you get the best results by doing it yourself.

You can use tools like Coolors.co to pick the perfect color theme for your website, Google Fonts to help you find and pair the perfect fonts, and tools like Canva, Freepik, Flaticon, and Unsplash for logos, stock-free images, icons, and much more.

Having branding guidelines and being consistent throughout your website gives it a consistent style and look that people will find familiar.

2 | Tag Line

One of the first things you should do when customizing your website is to edit your site identity, specifically the tagline, which makes it look and feel more personalized. It is the first thing readers see and includes your brand keywords and common phrases and shows up consistently throughout your website.

This is the main leader of your website’s personality because it’s what sticks with your audience. A good tagline should quickly tell a reader everything your website is about and has to offer.

For example, I went with “An Online Journey.” Within the first 10 seconds of landing on my website, you’re able to tell that I talk about digital and online topics from my perspective.

3 | Media

You’re connecting with people online, and they want to know that they’re connecting to a real person at the end of that website, not another spam website designed just to serve them ad’s.

This is the reason why most social media platforms focus on images and videos—people resonate with what they see, and it creates a longer-lasting connection with people.

Adding images and pictures you take yourself allows you to add more of your own style and personality to your website, and gives users to a sense of familiarity and connection.

Try putting yourself in the images, or if you’re talking about a product, include images of it. You can take these directly with your phone; they don’t need to be professional-looking photos. Just make sure to optimize them for your website.

4 | Focus On The Reader


It’s your website, but it’s your reader that makes the website. You can add more personality to your website by keeping the focus on your readers by using statements like “you” and focusing on the language you use.

Get a good understanding of your audience to create content that meets their needs, preferences, and interests. Ask yourself questions like: What resonates with them? What are their pain points? What’s the solution they’re looking for?

This allows you to create content that makes your audience feel valued and heard. When readers see themselves reflected in your content, they’ll feel a deeper connection to your site and are more likely to engage through comments, surveys, and social media.

5 | Your Voice

The most personal aspect of your website is going to come from your voice. This is the tone of your website and the reason why a reader or visitor will pick your website over the competition. So, be sure to pick a tone of voice that resonates with your audience.

It should also be consistent across all your website content. Regardless if it’s a blog post, product description, or social media update, make sure to maintain the tone that best reflects your personality. If you tend to be more casual and fun, include that—you don’t need to try and sound overly formal. Consistency in voice helps build a recognizable brand identity and fosters trust with your audience.

6 | Betransparant

Your personality shows through who you truly are and the same ends up being true about your website. You can’t fake it so it’s better to just show it and be real in the content, images, and videos you share on your website and you can even go as far as showing behind the scenes.

Being transparent and honest about your journey and the efforts behind your work helps humanize your brand and builds trust with your audience. When visitors see the authentic side of your business, they feel a stronger, more genuine connection.

Share your successes, failures, and lessons learned. Authenticity builds trust and shows your audience that there’s a real person behind the website. People appreciate honesty and are more likely to connect with a brand that shares its true self.

7 | Custom Design Elements

You can add a punch of personality to your website by customizing your design elements like buttons, icons, and layouts to set your website apart from generic templates.

This is one of the easiest things to do to add more personality into your website. There’s nothing wrong with using themes and templates, but if you just use a copy-and-paste method, your website will get lost in the sea of other sites using the same themes and templates.

If you spend enough time in this space, you can almost always tell which theme and template a website is using. The good news is that it’s not hard to break free from this. Spending a few hours adding your unique touch to the website can make a big difference.

Create custom buttons, icons, and layouts. Most web builders, like Elementor and WordPress, have tools and features that allow you to create these elements once and then display and use them throughout your website.

Custom elements add a personal touch and show that you’ve put effort into personalizing a unique experience for your visitors.

8 | Interactive Features

Making your website interactive allows your audience to gain a sense of connection and involvement, giving your website more personality than a generic static website.

You can add interactive features like sign-up forms, quizzes, polls, or live chats to create more points of engagement and personalization. Customize their experience by gathering information on sign-up forms and creating custom messages and greetings that display specific user information to each visitor.

This will make your website more dynamic by providing value and giving you more insight into audience preferences and behaviors, which you can use to further enhance the personality of your website. The downside is that you’ll have more to manage.

9 | User experience

Creating an engaging user experience is crucial for adding personality to your website. Think of your website like a well-organized library, where users can easily find what they need. Your website should guide users intuitively to their desired information, helping them navigate smoothly and efficiently.

To achieve this, consider how users interact with your website. Implement features that guide them to their needs, such as clear navigation menus, intuitive search functions, and personalized recommendations. When users feel that your website understands and anticipates their needs, it adds a layer of personality and warmth.

By prioritizing user experience, you create a welcoming and efficient environment that reflects the personality of your website, making it memorable and engaging for your audience.

Final Thoughts

Adding personality to your website involves multiple elements: consistent branding, a compelling tagline, personalized media, a reader-focused approach, a distinct voice, transparency, custom design elements, interactive features, and an engaging user experience. These components work together to create a unique and memorable online presence that resonates with your audience, builds trust, and encourages engagement.

Quick Summary

Consistent branding, personalized media, a distinct voice, transparency, custom design, interactive features, and a user-focused approach are essential for adding personality to your website.

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